On the morning of November 16, 2025, the event Broadcast Launches a New Chapter — the grand opening of Sichuan FNY Biotechnology Shenyang Branch and the unveiling ceremony of FNY Live Streaming Incubation & Education Base was grandly held in Shenyang, Liaoning Province. The venue was filled with distinguished guests amid a festive and warm atmosphere. All attendees witnessed a crucial milestone for FNY in its regional expansion across Northeast China and digital transformation drive.

Li Nan, President of FNY and Chairman of FNY Volunteer Federation; Zhong Peng, President of Hu Fox Live E-commerce Base; Xu Wei, Omni-channel Traffic Operator of Hu Fox Live; Hou Xugang, Vice President of FNY and General Manager of Market Management Center; Cao Yingjun, Vice President of FNY and General Manager of New Retail Center; Wang Yao, Deputy Market Director of FNY; Liu Chenjun, Li Juan, Song Jiayi, Wang Hao, Xin Yiying, members of FNY Strategy Committee; Wang Yucheng, Liang Xinhong, members of FNY Strategic Committee attended the ceremony.

At the start of the ceremony, FNY President Li Nan delivered a speech. He extended a warm welcome to all guests and congratulated the official opening of the Shenyang Branch and the launch of the Live Streaming Incubation & Education Base. He pointed out that as the economic, cultural and transportation hub of Northeast China, Shenyang serves as a core strategic pivot for FNY to deepen its presence in the Northeast market. The establishment of the Shenyang Branch is a practical move for FNY to optimize its national market layout and deliver efficient services to regional clients, which carries great significance for scaling up business development across Northeast China.

He stressed that amid the digital transformation wave, building the Live Streaming Incubation & Education Base is a vital initiative for FNY to break through marketing bottlenecks and empower nationwide markets. Though located in Shenyang, the base will serve all FNY markets nationwide. Moving forward, professional skill training will be offered to systematically upgrade partners’ digital marketing capabilities, form a closed loop of online lead generation and private domain conversion, and provide standardized, systematic empowerment support for market partners everywhere. This will help partners break geographical and time restrictions of traditional marketing models and ultimately achieve scalable growth of online business.

Zhong Peng, President of Hu Fox Live E-commerce Base, took the floor subsequently. He expressed great honor to cooperate with FNY in operating the Live Streaming Incubation & Education Base, describing the partnership as a strategic match featuring complementary strengths. The launch of the base accurately captures the core trends of the current marketing ecosystem and will lend stronger momentum to FNY’s brand communication and market penetration nationwide. Leveraging abundant resources and rich experience in live-stream e-commerce, his team will offer all-round support to the base, jointly exploring digital growth paths to empower FNY’s market partners across the country.

Watched by all guests, the ceremony reached its climax. President Li Nan, President Zhong Peng of Hu Fox Live E-commerce Base, FNY Strategy Committee members Liu Chenjun, Li Juan, Song Jiayi, and FNY Strategic Committee members Wang Yucheng, Liang Xinhong jointly cut the ribbon for the opening of Shenyang Branch and unveiled the plaque of “FNY Live Streaming Incubation & Education Base”. As ribbons fell and the red silk veil was lifted, the Shenyang Branch and live streaming base were officially put into operation.

After the ceremony, all guests took group photos and visited the Shenyang Branch and live streaming base on site. The opening of FNY Shenyang Branch and the inauguration of the Live Streaming Incubation & Education Base represent dual breakthroughs for FNY in regional expansion and marketing model innovation, marking solid progress in improving regional service systems and accelerating digital empowerment.

In the future, FNY will take the Shenyang Branch as a hub to continuously expand and cultivate the Northeast market. Supported by the Live Streaming Incubation & Education Base, FNY will forge ahead on the new track of digital marketing, provide digital backing for nationwide business, and steadily advance the company’s high-quality development and sustainable growth.