On the afternoon of June 19, the Second 2025 Meeting of FNY Strategy Committee and Development Committee was successfully held in Xichang, Sichuan. Senior management of FNY together with members of the Strategy Committee and Development Committee gathered to conduct in-depth discussions on core topics including strategic layout, product innovation and market regulation, setting the direction and drawing up a blueprint for the company’s development in the second half of the year.

At the opening of the meeting, Geng Yuechang, Chairman of FNY, delivered an address. He extended sincere gratitude to all participants for their diligent efforts and comprehensively reviewed the work achievements of the first half of the year. Chairman Geng highlighted four major development priorities: First, strengthen resource integration, fully leverage the Group’s advantages, boost FNY’s soft power and deliver robust support to frontline markets. Second, adhere to steady development, precisely control the pace of market operations and ensure the smooth progress of all tasks. Third, advance institutional optimization. Drawing on the experience of Good Doctor Group, explore and establish a business model and institutional system suited to FNY to achieve sustainable development. Fourth, accelerate international market expansion, actively promote product compliance and steadily enter overseas markets.

n the product innovation session, You Yan, Vice President of FNY and General Manager of the Brand Operation Center, unveiled the new product roadmap for the second half of 2025 under the philosophy of Herbal Science & Technology for a Centenarian Life. The TCM medicinal nutritional ointment series developed based on the TCM Five Elements health preservation theory will launch a new ointment focusing on lung health. New anti-aging, moisturizing and whitening facial masks of the Pomegranate product line will further enrich the TCM medical beauty skincare portfolio. Women’s health probiotics jointly developed with Jiangnan University leverage scientific research to enhance product quality and safeguard women’s health. The Global Premium Collection will introduce high-quality products via the Xiao Fu Selection platform to meet diversified consumer demands.

Jiang Lina, Operations Director of Xiao Fu Selection, elaborated on the platform’s development plan. She stated that Xiao Fu Selection will undergo iterative upgrades covering interface renewal, improved social interaction and the launch of the wish-based product selection function. Meanwhile, the platform will implement a rigorous triple screening mechanism, expand product categories and launch global purchasing services. Supported by the rebate model of Save on personal purchases, Earn by sharing, the platform will strive to build an integrated hub for market expansion, traffic aggregation and wealth creation through shopping.

Zhang Guohua, Vice President of FNY and General Manager of the Market Expansion Center, offered an in-depth analysis of standardized market operation and the policy environment. He stressed that the company will win recognition from regulatory authorities and trust from market partners through sound brand reputation, premium products and a complete management system. In response to violations on third-party platforms, the company will combine publicity and education with legal measures to severely curb cut-throat pricing and parallel goods, standardize the use of promotional materials and maintain sound market order.

Hou Xugang, Vice President of FNY and General Manager of the Market Management Center, reported on market conditions and outlined key work priorities for the third quarter. To tackle the issue of underpriced products circulating online, the company will carry out multi-dimensional governance starting from the source. In the third quarter, the company will host various activities including lecturer training programs and intensive marketing camps, actively explore innovative marketing models and continuously energize the market.

At the closing of the meeting, Li Nan, President of FNY and Chairman of FNY Volunteer Federation, delivered a concluding speech. He expressed heartfelt thanks to all frontline staff. He pointed out that amid fierce industry competition, FNY will make concerted efforts in product innovation, marketing upgrading, talent cultivation and strategic expansion to fully build core competitiveness. Moving forward, the company will continuously push forward product innovation and upgrading, pioneer new marketing models with the Xiao Fu Selection platform as a breakthrough, strengthen talent training through the training program in cooperation with Tsinghua University, speed up the internationalization process, bring the concept of Herbalism + Technology to the world, and achieve a new leap forward in high-quality brand development.

It is worth noting that after the meeting, FNY presented participants of the Strategy Committee and Development Committee with intangible cultural heritage ancient tree tea as a souvenir for the company’s 14th anniversary. Crafted with time-honored intangible cultural heritage tea-making techniques, the ancient tree tea embodies precious quality refined over years. It symbolizes the spirit of taking deep root and forging ahead unswervingly like ancient trees throughout FNY’s development journey. It also implies that the cause shared by the company and all partners will thrive and grow stronger with time, just like aged tea.

The meeting served as a comprehensive review of FNY’s performance in the first half of the year as well as a mobilization and deployment for the second half. Going forward, rooted in resource integration, centered on product innovation, guaranteed by compliant operation and oriented toward global layout, FNY will deepen its presence in the Herbalism + Technology track, strive to become a leading brand in herbal science and technology, and contribute more to advancing the Healthy China Initiative.