On November 3, the China Direct Selling Industry Forum on Supporting Rural Revitalization was grandly held in Beijing. Led by the Development Research Center of the State Administration for Market Regulation and implemented by Beijing Haichou Culture Media Co., Ltd., the forum centered on Pooling Industry Strength to Empower Rural Revitalization. It brought together industry experts, representatives from direct selling enterprises and authoritative media to discuss in-depth integration paths between the direct selling industry and rural revitalization. As a key representative direct selling enterprise, Sichuan FNY Biotechnology Co., Ltd. (hereinafter referred to as FNY) was invited to attend and exchange views on corporate social responsibility with industry peers.

The forum pointed out that rural revitalization stands high on the national development agenda. Boasting extensive channel networks, community-based sales teams and flexible and efficient business models, the direct selling industry enjoys inherent advantages in linking urban and rural areas and connecting production with consumption. Participating leaders and experts emphasized that the industry must adhere to compliant operation, deepen industrial integration, actively fulfill social responsibilities, and contribute professional strengths to rural revitalization.

Against this consensus, the Report on China Direct Selling Industry’s Support for Rural Revitalization (2025 Edition) was officially released. Based on in-depth research and systematic analysis, the report comprehensively sorted out the practical achievements of the direct selling industry in advancing rural revitalization. Statistics in the report show that the industry has invested more than RMB 5 billion in rural revitalization initiatives covering industrial assistance, infrastructure construction, talent training and other fields. Thanks to its innovative models and solid outcomes in rural revitalization, FNY was included in the report as a typical case, which demonstrates that FNY’s practices for rural revitalization have won wide recognition from the industry and research institutions.

During the well-attended roundtable forum, Zhao Peilin, Director of Public Relations at FNY, shared the company’s distinctive approaches to supporting rural revitalization on behalf of FNY. He introduced that FNY has long committed to integrating corporate growth with local economic development. By building juice factories and intensive processing production lines, the company effectively addresses the oversupply of pomegranates in Huili, Sichuan. The initiative raises the added value of agricultural products, directly increases farmers’ income, and creates a virtuous cycle of revitalizing agriculture through industrial development.

Zhao Peilin mentioned that to consolidate such achievements and unlock the long-term potential of Huili’s pomegranate industry, FNY has rolled out a series of follow-up measures. The company entered a strategic cooperation with the Huili Municipal Government to jointly build the Pomegranate Scientific and Technological Achievement Transformation Research Institute to facilitate the commercialization of research outcomes. It cooperates with renowned domestic and overseas universities to conduct in-depth research on multiple values of pomegranates and tap industrial potential. Meanwhile, Good Doctor Group has made an additional investment of over RMB 100 million to continuously upgrade the Huili fruit production base, advancing all-round efforts from infrastructure construction to technological R&D, so as to fuel high-quality development of the local pomegranate industry and the rural revitalization drive in Huili.

These tangible practices vividly demonstrate FNY’s capability to translate natural resource advantages into economic benefits, offering a viable FNY Solution for rural revitalization and earning widespread attention and positive feedback from all participants.

The forum serves as both a summary of the direct selling industry’s past efforts in rural revitalization and an outlook on future development. Facing the new journey of the 15th Five-Year Plan, FNY will closely follow national strategies. Taking this forum as an opportunity, the company will further leverage its strengths, continuously optimize the layout of intensive agricultural product processing, fulfill corporate social responsibility with concrete actions, explore more sustainable models to empower rural economies, and contribute greater FNY strength to comprehensively advancing rural revitalization and realizing common prosperity.