From October 19 to 21, the 18th WFDSA World Federation of Direct Selling Associations 2026 Korea Global Summit was held in Incheon, South Korea. This global direct selling industry event, founded in 1972 and held every three years, landed in Northeast Asia for the first time. Industry leaders, association executives, and policy scholars from dozens of countries and regions around the world conducted in-depth exchanges and discussions under the theme "Direct Selling: Empowering Human Transformation," addressing issues such as the AI wave, generational change, and global regulatory coordination. Geng Yuechang, Chairman of Sichuan Funengyuan Biotechnology Co., Ltd., and President Li Nan were invited to attend. 01 The "AI Question": Why the Summit Repeatedly Discussed "People" AI was the central thread of this summit. In his keynote speech upon stepping down, WFDSA Chairman Roger Barnet raised the "AI Question": when machines take on a large amount of standardized work, what is the irreplaceable value of direct selling? His answer was that connection, trust, growth, empathy, and genuine bonds between people are assets that technology cannot replicate. Chung Un-chan, former Prime Minister of South Korea and former President of Seoul National University, explored the long-term vision of direct selling from the perspective of public policy. During the summit, NCBC hosted the conference "China Solution · World Stage: AI Reshaping the Global Direct Selling Landscape" and set up the forum "Action Path for Localized Implementation in China," bringing the AI question back to concrete implementation in the Chinese market: how to front-load compliance, how to deeply cultivate communities, and how to balance online efficiency with offline trust. Data presented at the event showed that the global direct selling market was about US$167 billion in 2025, with the Asia-Pacific region accounting for 40.3% of sales. The industry""s center of gravity continues to shift eastward, and the localized deepening of Chinese general health enterprises is becoming a non-negligible part of the global industry landscape. 02 Forum Focus: Localization Is Not Copying Models Against this backdrop, President Li Nan offered Funengyuan""s answer at the forum "Action Path for Localized Implementation in China." He stated that AI can improve efficiency, but the true vitality of direct selling still lies in warm interpersonal connections; the value of algorithms lies in assistance, and what is truly irreplaceable is face-to-face listening, long-term companionship, and joint business building with people moving in the same direction. Funengyuan""s localization is not simply copying models, but bringing the differentiated track of "Herbal + Technology" into communities, into services, and to every real person; adhering to compliance first and quality as the foundation, making good use of AI without being swept along by it, letting AI handle affairs while people manage trust, empowering both online and offline, and returning to the long-term value of a trust community. This speech connected the key words of the forum discussion: AI is a tool, and people are the purpose; localization is not a slogan, but an executable action path; compliance and quality are not costs, but the prerequisite for long-term operation. 03 Bringing "Herbal + Technology" into Communities In terms of implementation actions, Funengyuan adheres to a two-wheel drive of "Herbal + Technology": on the one hand, it enhances product strength with authentic regional raw materials and innovative extraction technology; on the other hand, it deeply cultivates communities through its store program and offline experience stores, bringing health services from online to people""s side. In recent years, the company has carried out training courses on appropriate traditional Chinese medicine techniques, a Tsinghua CEO program, and weight management instructor training courses, promoting simultaneous upgrading of professional capabilities and market services; Good Doctor Guzheng Traditional Chinese Medicine Clinic and New TCM Health Experience Stores have been operating steadily, integrating general health and wellness concepts into traditional Chinese medicine strategies. These actions point to the same logic: localized implementation must ultimately land on whether products are strong, whether services are professional, and whether consumers trust the brand. AI can improve efficiency, but trust can only be built bit by bit by people. 04 Starting from Incheon: Managing Trust with Long-Termism The answer given by the summit points to "people," and the focus of the forum discussion landed on how the Chinese market can turn the value of "people" into a sustainable action path. For Funengyuan, what it brought back from Incheon is not a slogan, but a clearer logic of localization: with compliance as the foundation, herbal technology as the link, and community service as the fulcrum, managing trust with long-termism. Standing on the world stage, Funengyuan is willing to exchange with global peers on the localization practices of China""s general health industry, and to let the vision of "carrying forward the national essence of traditional Chinese medicine and becoming a leading brand in herbal technology" take root in real services again and again.