From September 16 to 20, the 2025 New Consumption Maker Carnival & 18th World Direct Selling Brand Festival Thailand Summit was grandly held in Bangkok. Hosted by the Organizing Committee of New Consumption Maker Carnival & World Direct Selling Brand Festival, and co-supported by the Thai Direct Selling Association (TDSA), Malaysian Direct Selling Association and other institutions, the summit adopted the theme Unity: Linking the Globe, Harmony for New Beginnings. Focusing on global value chain cooperation and cross-cultural integration in the new consumption sector, it gathered industry elites from across the world. As a representative enterprise of China’s big health industry and an important player in the new consumption wave, FNY was invited to attend.

During the conference, President Li Nan joined distinguished guests to launch the opening ceremony of the 2025 New Consumption Brand Festival & 18th World Direct Selling Brand Festival Thailand Summit. Thanks to its years of high-quality overseas exchange activities in Thailand and continuous efforts to promote Sino-Thai big health cultural communication, FNY was awarded the title of 2025 Model Enterprise for Sino-Thai Direct Selling Cultural Exchange. President Li Nan accepted the award and delivered a speech on behalf of the company.

President Li Nan remarked that this honor coincides with the 50th anniversary of the establishment of diplomatic relations between China and Thailand. It serves as tremendous encouragement and recognition of FNY’s long-standing dedication to facilitating Sino-Thai big health exchanges and enhancing mutual understanding and respect between the two countries. Moving forward, FNY will continue to build overseas platforms for big health cultural exchange, enabling market partners to experience Thai culture in depth, while sharing traditional Chinese wellness wisdom and health concepts with Thailand. Mutual empowerment will deepen friendship and boost bilateral exchanges.

Notably, the event Appointment with Herbal Treasures, Embrace a New Thailand Vision — FNY 2025 Thailand Herbal Science & Innovation Journey is underway in Thailand. It carries forward past exchange achievements and constitutes another practice to deepen mutual understanding. FNY expects to further strengthen bilateral friendship through this campaign.

Participation in the summit showcased FNY’s sound brand image and corporate strength. Via high-level forums and one-on-one business matchmaking sessions, FNY engaged in in-depth dialogue with global industry leaders, acquired cutting-edge industry insights and broadened its international strategic vision. This delivers richer references for corporate strategic decision-making and strong momentum for overseas expansion, helping FNY products enter broader international markets and provide premium health products and services for global consumers.

Vitafoods Asia 2025 took place in Bangkok from September 17 to 19. As one of the largest and most influential professional exhibitions in the Asia-Pacific region for nutraceuticals, functional food & beverages and dietary supplements, it brings together global industrial chain resources covering raw material supply, product R&D, manufacturing and brand promotion, serving as a vital Asia-wide exchange platform for the health supplement supply chain.

Centered on the big health sector, FNY offers a portfolio of nutritional foods, health products and dietary supplements and is steadily expanding overseas markets. During the exhibition, President Li Nan led the team to hold discussions with multiple high-calibre international raw material suppliers and brand enterprises. The team gained insights into the latest trends and potential cooperation opportunities within the Asia-Pacific market, actively exploring partnership prospects in Southeast Asia.

This lays a solid foundation for FNY to further integrate international raw material resources, improve product technological content and market competitiveness. It also inspires new ideas for localized brand promotion across Southeast Asia and globally.

This Thailand trip provided FNY with a precious opportunity to exchange ideas with international peers and gain an in-depth understanding of the Asia-Pacific health market. Participation in the industry summit and professional exhibition further clarified the direction and roadmap for FNY’s international development.

In the future, FNY will keep focusing on the Herbalism + Technology track, steadily explore international resource docking and cooperation opportunities, and continuously enhance product competitiveness and brand influence. FNY strives to bring Chinese herbal wisdom and modern nutritional technology to more countries and regions, and create greater value for the healthy lives of consumers worldwide.