Autumn brings crisp weather and golden scenery. From September 17 to 22, the event Appointment with Herbal Treasures, Embrace a New Thailand Vision — FNY 2025 Thailand Herbal Science & Innovation Journey was grandly hosted in Bangkok and Pattaya, Thailand. Bringing together industry elites, the event focused on cutting-edge herbal technology, integrated innovative thinking and market wisdom, and jointly explored new paths for the international development of Traditional Chinese Medicine culture.

Appointment with Herbal Treasures, Gather Momentum for Empowerment

On the afternoon of September 18, the official conference kicked off in Bangkok. Distinguished guests and leaders attended the event, including: Cai Shangrong, Director of the Emerging Consumption Research Committee of China Society for WTO Studies and Chief Consultant of Suoyiran Consulting; Xia Meiqun, Deputy Secretary-General of the New Consumption Maker Carnival & World Direct Selling Brand Festival Committee; Yin Mengnan, Senior Product Manager of Sino Aim International, joint overseas R&D partner of FNY; Xiong Liang, Marketing Director of Sino Aim International, joint overseas R&D partner of FNY; Li Nan, President of Sichuan FNY Biotechnology Co., Ltd. and Chairman of FNY Volunteer Federation; Hou Xugang, Vice President of Sichuan FNY Biotechnology Co., Ltd. and General Manager of Market Management Center; Li Zhiqiang, Vice President of Sichuan FNY Biotechnology Co., Ltd. and General Manager of Marketing Center; Zhang Guohua, Vice President of Sichuan FNY Biotechnology Co., Ltd. and General Manager of Market Development Center; Jia Keyi and Gong Haiping, Marketing Directors of Sichuan FNY Biotechnology Co., Ltd.; Liang Hao, Deputy Marketing Director. They gathered with market partners from all over China to witness this important moment.

Coinciding with the 94th anniversary of the September 18 Incident, all participants stood solemnly and sang My Motherland and Me at the opening of the conference. Through the song, they remembered history, paid tribute to martyrs, and demonstrated the firm resolve of all FNY members to serve the country through industry and fulfill the health mission entrusted by the times. As a practitioner in the big health sector, FNY has long been committed to promoting the global dissemination of traditional Chinese herbal wisdom, inheriting the national spirit through practical actions, and empowering the international health industry with innovation.

Li Nan, President of FNY, delivered an important presentation on the company’s strategic plans for the next phase. He pointed out that the company will comprehensively push forward work in three major areas: market empowerment, brand upgrading and market order standardization. In terms of market development, the Shenyang Live Streaming Base will soon be completed to systematically boost online lead generation and private domain conversion. Meanwhile, offline FNY New TCM Clinics will be launched to build the Good Doctor Guzheng TCM Health Management Platform. The integrated online and offline initiatives will deliver all-round support for market partners. On brand development, the brand identity and CIS visual identification system will be upgraded, while e-commerce layout and official communication matrix will be improved to strengthen brand influence. In addition, the company will intensify efforts to curb cut-throat and irregular pricing so as to maintain a sound market environment and lay a solid foundation for business expansion.

Director Cai Shangrong fully recognized FNY’s achievements in Sino-Thai cultural exchanges and corporate innovation, and spoke highly of FNY’s efforts to facilitate the global expansion of TCM and traditional herbal technology.

He then presented certificates of 2025 Sino-Thai Direct Selling Cultural Exchange Ambassador to five market representatives: Wang Hao, Wang Guosheng, Li Xiang, Yu Xiaomeng and Wang Xiaofeng, encouraging them to keep acting as bridges to deepen exchanges of direct selling culture between China and Thailand.

Yin Mengnan, Senior Product Manager of Sino Aim International, gave a detailed sharing on AKG products. She comprehensively illustrated its technological advantages and anti-aging effects from the perspectives of core ingredients, physiological mechanisms and international production processes. As a core product under FNY’s Global Shopping Strategy, AKG provides premium health solutions and strengthens confidence in FNY’s global product lineup.

During the business and product sharing session, Yang Guo, Li Xiang and Wang Hao took the stage successively to talk about their growth and achievements on the FNY platform, inspiring all participants with greater confidence and enthusiasm for the business. Wang Guosheng offered an in-depth interpretation of the values and mission embodied in FNY’s corporate culture, striking a strong chord with all attendees.

Towards the end of the conference, Hou Xugang, FNY Vice President and General Manager of Market Management Center, unveiled the Hundred-Day Campaign policies. He stated that the company will fully support market partners in hitting annual targets through resource support and training empowerment.

After the policy release, senior management and market partner representatives cut the cake together to celebrate FNY being awarded the title of 2025 Model Enterprise for Sino-Thai Direct Selling Cultural Exchange, pushing the atmosphere to a climax.

Starlight Gala Dinner, Cherish Mutual Friendship

That evening, the gala dinner opened with authentic traditional Thai dance. Dancers dressed in gorgeous Thai costumes performed gracefully to melodious folk instrument music, fully showcasing the unique cultural charm of Southeast Asia. Partners from afar immersed themselves in local customs, and the venue was instantly filled with excitement.

Afterwards, President Li Nan and the management team raised glasses to express gratitude and best wishes to all partners.

During the dinner, multiple market leaders shared their business experience. Their passion for the FNY undertaking deeply touched every attendee. Self-choreographed dances and singing performances by market teams were presented one after another, demonstrating the positive spirit and strong team cohesion of FNY members.

Several rounds of lucky draws were held throughout the event, bringing generous prizes and delightful surprises, maintaining a joyful, warm and vibrant atmosphere.

This grand event in Thailand not only demonstrated FNY’s persistent exploration of integrated innovation of “Herbalism + Technology”, but also embodied our international vision and sense of responsibility to promote traditional Chinese culture worldwide. Going forward, FNY will keep pursuing innovation, steadily advance toward the vision of promoting the quintessence of Chinese medicine, and contribute Chinese strength to the development of the global big health industry.